Type 410

The frontal treatment on the 410 was changed more dramatically than in the previous two types by the simple expedient of incorporating the outer headlamps into the bodyshell, partly recessing them.

• The secondary headlights are also partly recessed due to the front grille raking forwards slightly more than the 409.
• Front side light and indicator lamp body protrudes from the body shell.
• The first ten or so cars had additionally fitted a chromed trim to the lower edge of the radiator grille aperture, described as "a chrome smile".
• Side trims are jointed at front and rear whereas they were separated in the previous models. In order to achieve this, the lower trim is extended to the rear quarter panel.
• Pegasus emblem is retained bisecting the top of the two trim lines just ahead of the doors, on the front wing flanks.
• A slim trafficator repeater light unit is mounted in line in front of the lower trim line.
• The car is physically lower and also looks lower, partly due to the above but mainly due to the adoption of 15 inch diameter wheels, allowing the use of a more readily available range of wider tyres.
• Standard tyre fitted was the 6.70 x 15 Avon Turbospeed.
• Internally the most noticeable feature is the return of a gear shift lever set centrally into the front floor pan. The rows of push buttons set into the right hand side of the dash as on the 408 and 409 have disappeared.
• Standard engine fitted is the Chrysler 318 cu.in. or 5,211 c.c. V8 and ‘torqueflite’ automatic transmission which has a park lock facility.

Sub-contracted bodywork

The body panels for the production series manufactured on body bucks and mated to the chassis outwith the factory, by Park Royal Vehicles Ltd at Acton.

410 Special or Non Standard Body

Chassis 7410 was modified ca. 72 to have a 411 style rear smoother boot line with fins eliminated. It is stated that a car has been decapitated to form a drophead. This car has not yet been identified. At least one 410 has been seen fitted with 411 exterior chromium body trims and eyeball air vents.

This earlier 410 bears the chromium smile about the lower portion of the front grille, and has the normal linked tramline trims along the sides.

Rear lights are still oval and the number plate is still flanked by reversing lights, but this car has the later style of 411 trim, a single line.